Lead generation in MLM is so important without it your business can never survive. As a MLM business owner, you need to have people to talk to about your business on a daily basis. Lead generation is the lifeblood of any business. Think about it without the blood in your body how could you function? This concept holds true for your MLM business.It is a known statistic that 95 percent of people are failing in the home business industry. What do you think their main problem is? Think for 5 seconds…Yes lead generation for their MLM business. In the next section of this article I’m going outline what I like to call “The 5 pillars of lead generation”. Understanding this alone can drastically change the results in your MLM business overnight.
5 Pillars Of Lead Generation For Your MLM Business…
1. Target Market/Prospects – Before you start to learn how to generate leads you must know who your target market is. If you don’t you will generate the wrong kind of leads for your business.
2. Lead Capture Page– You absolutely need a lead capture page to generate leads. See the problem with most people in the MLM industry is they lead with their companies replicated website. You need to generate your own database of leads for your business through a unique lead capture page.
3. Quality Traffic – This is very important once understand who your target market is and have a lead capture you need to focus on traffic. There are many marketing strategies you can use to generate quality targeted traffic. In this article I’m going to mention what I think are three key traffic sources…
- Search Engines (Google, Yahoo and others) – Search engines are really the best way to get great traffic to your website. There are two ways to get listed in the search engines. One way is through paid advertising such as google adwords the second is through the organic searches which is free.
- Social Networks (Facebook,Linkedin and Others) Social networking is a very powerful medium to build relationships and generate massive leads for your business. Facebook for example is one of the most traffic website on the Internet today. Think about all the possibilities.
- Video Sharing Sites (You Tube and others) Videos are in fact one of the best ways to connect with people and generate massive leads for your MLM business. Videos are easy to get rank in the organic side of search engines. I would say videos are a must eventually for any true entrepreneur. The benefit in videos for your MLM business is to great to ignore.
4.Front End Offer– Once you have all the previous mention pillars in place you need a offer to exchange for people email address. This how you actually generate leads for your business. You can offer a free report, free training videos, free how to guides and many other resources that can be beneficial to your prospects.
5. Automated Email Follow System– Simple put you need a auto responder for your MLM business. There are 2 main reason why you need an auto responder. The first is so you can market to a large number of people at once, 24/7 on autopilot. Secondly You can build trust and a relationship with your leads on autopilot.
When you have all of these pillars in play for your business and implementing at least 2 of those traffic generating strategies your business will explode.
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