Since there are such a wide variety of things to think about when promoting your business, you may be confused just where you should begin with your mobile marketing strategy. Below, are some excellent suggestions to get you started and put you well on the way to mobile marketing success.
Create an account, and establish a presence on every well known social networking website. You need to do this to raise your business’s local profile. When you start your business social media pages, focus on the basics. You can always branch out later. At the very least, create an online presence for your company on Facebook and Foursquare.
Have clear objectives to focus on before engaging in mobile marketing. It is important to know what your objectives are for your business and the ways to achieve those goals. Do you want to focus on customer retention, or do you intend to solicit direct sales through your messages?
When working to develop a mobile marketing strategy, do not leave the people who have older phones out of your plans. Most smart phones can access full websites, but you should still update your mobile website regularly. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.
Use your other marketing tools to let people know about your mobile campaign. Make sure you put ads on Facebook and on Twitter, and in your actual website. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.
Do not send too many offers on mobile platforms. Stick to the essential ones. By doing this you make sure your customers don’t get annoyed and actually get excited when they see a new offer.
To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. If you want to know what your customers are dealing with, try out the phones that they are using.
You can encourage customer participation and enhance your brand recognition with QR codes. With these codes you can share coupons, promotions and discounts. These codes are easy to use and captured on a cell phone. QR codes enable you to make fast and easy contact with your customers while providing them with important information.
Always attempt to go viral to ensure that your advertisements are having the most effect. They may pass it to their associates, and your marketing will expand by a whole degree.
Consider purchasing dedicated short codes rather than sharing codes. It can be a little pricey, about $2,000, but it can be linked to your brand. Sooner or later people will recognize your short code and link it to your company. This is very little that needs to be paid to avoid legal issues. You could be liable for the abuses of a code sharing company.
The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. Your existing prospects will most likely be more receptive to updates and text messages than newer prospects. Quite often, mobile marketing that is directed at new customers is perceived as spam.
Look into designing a mobile app yourself. This can encourage your prospects to monitor your app frequently so that they can find promos and specials. To make your brand more recognizable you need a good presence on the ground, as well. A professional can assist you with developing and pricing your application.
Don’t send offers constantly. You’ll realize higher redemption rates if you don’t send them out too often. Make your offer intriguing, and make your recipient think they will be missing out on something if they don’t take the offer. If they think another is right around the corner, they will be less likely to take action.
Keep it simple, informative, and brief. Make sure you keep your number of clicks at a minimum to increase your success and keep your process simple. Mobile keyboards are usually pretty cramped, so typing can be a pain. Be sure to keep it sweet and simple.
Hopefully, you have grasped that there are some fundamental principles that apply to all the different mobile marketing strategies you could call upon. Where the techniques vary is in how they are applied and which technologies they use. To form a decision, you have to determine what techniques will provide the greatest results in a cost effective manner.
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