How Can A Mobile Marketing Strategy Benefit Your Business?
Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Learn as much as possible about your customers. Know them and what their preferences are before you spend lots of money on mobile marketing. Are they bigger mobile users than home computer users? What kind of smartphone do they use? Find out who they are, and you will have an easier time connecting with them.
Your friends can help you by viewing ads, emails, and your website on their various mobile devices. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Make sure to market across various platforms so that you can reach more customers. Your messages should come across equally well on iPhone, Blackberry, and Android devices. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. The KISS principle is in full effect in mobile marketing.
Consider creating your own mobile app. Doing so will prompt customers to check your app for new promotions and sales. It will give recognition to your brand, and have positive affect on people who are on the go. If you don’t have experience in developing apps, consider consulting a professional, as there can be a wide variation in pricing.
Your mobile marketing call to action should be extremely simple and user-friendly. Be careful when setting up forms, as what would be a simple and fast sign up process on the computer may be incredibly tedious when confined to the tiny screen and keyboard of a mobile device. Your potential customers should be able to subscribe to your email list in a just a few seconds. Remember that you only need a name and an email address.
Make all of the marketing emails that you send mobile friendly. Doing so means your campaign is likely to be more successful in reaching your customers. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Lots of people check their email using their phones. You should format your emails with this in mind.
A picture-to-screen feature can boost your mobile marketing campaign. Campaigns that use the picture-to-screen method enable customers to take pictures using their mobile phones. Photos are then sent and posted to a digital screen. You can post their photos on however many screens you want.
While mobile marketing can be a perfect way to get more customers to your business, you need to know that it will cross different platforms in order to make it successful. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.
You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. When people feel that signing up for something provides them with a strong benefit, they are more likely to take action. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.
It is just as critical to compare mobile website experience between different devices as it is when you are comparing experiences of different browsers on a desktop computer. There are many mobile devices on the market, and each one has its own screen size, browser and image resolution. This means that your ads and website may look totally different depending on the device that is being used to view them. At minimum, you should test your website and ads on a variety of popular devices.
Before you go live with your mobile marketing campaign, be sure to test your advertisement first. If you send texts that do not make sense or work, you will not succeed. Try out your messages on friends or coworkers to get another perspective before you go live.
Your mission statement will help you design the best campaign possible. Adhering to your principles will help you to keep on the straight and narrow.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? Your mobile marketing campaigns could be greatly enhanced by embracing this new piece of technology. Create an app that is unique to your business and offer it out. There are many exciting, engaging features available for your use.
You should elevate your presence on the top social networking services. This will help you get more exposure for your business. Focus on the core social networking sites at first, then expand to lesser-known sites. If nothing else, make sure you sign your business up for a Foursquare account, as well as a Facebook account.
You can encourage customer participation and enhance your brand recognition with QR codes. QR codes are a great way to share discounts, promotions and coupons. They are quite user friendly and simple to capture on cell phone. These codes help you communicate with an increasingly digital audience.
Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.
Mobile marketing is very lucrative if you use it correctly. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue
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Filed under: Mobile Marketing
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