Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
While mobile marketing can be a perfect way to get more customers to your business, you need to know that it will cross different platforms in order to make it successful. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.
Test your mobile campaign on as many platforms as you can. There are a wide variety of mobile devices that have to be considered when developing a mobile campaign. You will have to find a script that works well on as many different platforms as possible.
Test your mobile marketing campaigns on every platform your readers will be using to view them. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. Simple messages that will work for all these is easier than custom fitting one for each. Mobile marketing works very well with the “Keep-It-Simple-Stupid!” philosophy.
Keep your mobile campaign simple and useful to your audience. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad. For the benefit of your readers, make your mailing list sign-up as simple and efficient as possible.
Make sure to give users a good value. Your target audience will expect you to send messages aimed at their needs. For example, if your target is business executives, offer a meal voucher to a high-end restaurant. If you are targeting a family customer, you could provide a special offer that extends an exclusive benefit to children.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.
Cross-promote your mobile marketing campaign through whatever other marketing channels you are operating. Give your mobile call exposure through social media, a website and even inside your physical retail store. This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.
You need to have a home base if you are developing a mobile platform that will stand alone. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Your business shouldn’t be based solely on a mobile platform.
You should know that location is essential when it comes to mobile marketing. Much different to other marketing types, mobile marketing allows you to key in on your exact location. With mobile marketing, no customer is out of your reach. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.
You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? Your business could always offer its own special app and really take your mobile marketing to the next level. You have a wide range of features to choose from here.
Add directions and maps to your site that can be used on all mobile devices. It is becoming more common for people to use their mobiles to find directions. Look into the best ways to allow for easy access to you. Verify that your maps translate well on mobile units. Also consider linking your customers directly to Google maps to provide alternative directions.
Add some fun to your campaign with product-response quizzes, and offer trivia games to your customers to give a fun boost to your mobile marketing. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. While gaining interest from your consumers, you can gain feedback about your business through mobile quizzing.
When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. This can be extremely intrusive. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. Staying honest is the best way to improve your customers’ faith in your brand.
Mobile marketing can be extremely effective, but if it is used improperly it will simply irritate people. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. By doing so, you are sure to attract additional clientele and generate new profits.
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